Interest in "digital PR" has surged 34% globally since 2020, with major spikes in the UK and US.  Top challenges in 2025 include measuring impact and campaign ideation, with 72% saying it’s harder than last year.  Data-led content and expert commentary dominate digital PR tactics, used Read more

April 23, 2025 Update: I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy. LLMs used by OpenAI and Google are heavily curated datasets. Ziff Davis’ study shows that heavily curated datasets contain a higher Read more

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more

76 #journorequests come in per day, making it the most common media request hashtag 78.5% of #journorequests are UK-based, compared to 11.6% in the US Entertainment is the most popular category of UK #journorequest With all the conversations around HARO/Connectively closing, PRs can still Read more

Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year. Promotion also stands out as the most penalized strategy, with 12 sites. 28 sites appeared to get hit by the Link Spam Update. 13 sites were hit Read more

Interest in link building is at an all-time high Digital PR interest is also at an all-time high Backlinks and DR are less correlated with appearing in AI Overviews than brand mentions Digital PR is rated the most effective link building tactic 65% of users still click on traditional Read more

Do you know what link building is? If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online.  In short, link building refers to the process of acquiring links from other websites Read more

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more

There are few things worse than rejection. For media relations professionals, those rejections usually come in form of an email in response to a pitch (or even worse, the lack of one altogether.) Considering 57% of top-tier publishers receive between 50-500 pitches per week, and the average top-tier Read more