Articles in Research and Data Studies




Archive for the ‘Research and Data Studies’ Category

Top Sites Showing Up in ChatGPT (Across Multiple Studies)

Reddit and Wikipedia dominate ChatGPT visibility across nearly all major datasets analyzed. Forbes, TechRadar, and Business Insider consistently appear, suggesting strong domain authority and topical relevance. OpenAI data partnerships don’t guarantee increased visibility in ChatGPT outputs. Read more
0 comments

The Cost of Guest Posts Based on 26k Sites [New Data]

Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices. High-quality guest posts (DR 71+ & 50K+ traffic) make up just 4.6% of the marketplace. Average guest post costs $365—but quality posts range $692–$957 before vendor markup. The Read more
0 comments

The Data Behind 7 Top Journalist Request Platforms [New Study]

Qwoted dominates for volume and quality, offering the most media requests and the highest share of DR 80+ opportunities. Twitter/X and LinkedIn have 82% outlet overlap, making it redundant to monitor both for journalist requests. HARO has the highest cross-platform overlap, underscoring its Read more
0 comments

6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open

Subject lines with 9–13 words and 71+ characters have the highest open rates (up to 40.71%). Phrases like “Study finds” and front-loaded brackets boost open and reply rates significantly. Exclusives and publication mentions drive higher engagement, yet they remain underutilized by most Read more
0 comments

Do Certain Sites Engage More With PRs? [Study]

Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%. National news outlets dominate outreach but have lower engagement due to inbox saturation. Australian and UK journalists reply more often - local relevance and exclusivity increase success. US Read more
0 comments

Does (Email) Length Matter? What 5M Emails Tells Us About Engagement

Emails under 300 words get the highest open and reply rates—brevity significantly boosts engagement. Including full press releases or long intros may lower pitch effectiveness; link out to details instead. Focus on journalist relevance—tailor pitches to their beat, not just broad verticals. Read more
0 comments

Follow-Up Emails in Digital PR: What the Data Tells Us [Study]

Follow-up emails boost reply rates by 85%, especially in Education, Entertainment, and Tech campaigns. First follow-up is most impactful—subsequent replies drop by 66%. Best timing is within 1 day of the original pitch; reply rates peak early. Industry matters—Travel and Fashion see Read more
0 comments

How Long Does it Take to Get Email Outreach Replies? [Study]

Most replies come fast: 57% of link-building replies and 69.4% of digital PR replies happen within 6 hours. Average response times are 12.85 hours for link builders, 11.4 hours for digital PRs. Education, Fashion & Beauty had the fastest link building reply times. Fashion & Read more
0 comments

How Effective is Spray and Pray in PR? (We Analyzed 31M Emails To Find Out)

Massive campaigns (1001–5000 emails) received less than 3.5 links per campaign—70% fewer than 51-100 spots. Only 1 in 3 emails in digital PR gets opened — the average open rate was 33.79%. Open rates dropped from 35.42% (1–50 emails) to 29.76% (1001–5000 emails) — a 16% decline. Read more
0 comments

We Tested Email Lookup Tools — They Don’t Work for PR

Only 38% of the emails found were correct after we cross-checked manually. 62% were either wrong (34%) or marked (28%) “not found.” Of the wrong email addresses, 59% will never receive a bounce notification, even though the messages never reach the recipient. Of the tools that gave confidence Read more
0 comments
back to top arrow