Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices. High-quality guest posts (DR 71+ & 50K+ traffic) make up just 4.6% of the marketplace. Average guest post costs $365—but quality posts range $692–$957 before vendor markup. The Read more

Qwoted dominates for volume and quality, offering the most media requests and the highest share of DR 80+ opportunities. Twitter/X and LinkedIn have 82% outlet overlap, making it redundant to monitor both for journalist requests. HARO has the highest cross-platform overlap, underscoring its Read more

Subject lines with 9–13 words and 71+ characters have the highest open rates (up to 40.71%). Phrases like “Study finds” and front-loaded brackets boost open and reply rates significantly. Exclusives and publication mentions drive higher engagement, yet they remain underutilized by most Read more

Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%. National news outlets dominate outreach but have lower engagement due to inbox saturation. Australian and UK journalists reply more often - local relevance and exclusivity increase success. US Read more

Emails under 300 words get the highest open and reply rates—brevity significantly boosts engagement. Including full press releases or long intros may lower pitch effectiveness; link out to details instead. Focus on journalist relevance—tailor pitches to their beat, not just broad verticals. Read more

Follow-up emails boost reply rates by 85%, especially in Education, Entertainment, and Tech campaigns. First follow-up is most impactful—subsequent replies drop by 66%. Best timing is within 1 day of the original pitch; reply rates peak early. Industry matters—Travel and Fashion see Read more

Most replies come fast: 57% of link-building replies and 69.4% of digital PR replies happen within 6 hours. Average response times are 12.85 hours for link builders, 11.4 hours for digital PRs. Education, Fashion & Beauty had the fastest link building reply times. Fashion & Read more

Massive campaigns (1001–5000 emails) received less than 3.5 links per campaign—70% fewer than 51-100 spots. Only 1 in 3 emails in digital PR gets opened — the average open rate was 33.79%. Open rates dropped from 35.42% (1–50 emails) to 29.76% (1001–5000 emails) — a 16% decline. Read more

Only 38% of the emails found were correct after we cross-checked manually. 62% were either wrong (34%) or marked (28%) “not found.” Of the wrong email addresses, 59% will never receive a bounce notification, even though the messages never reach the recipient. Of the tools that gave confidence Read more

Major publishers suing OpenAI include The NYT, Tribune, and CBC, raising concerns about content visibility in AI results. AI training models and LLM rankings remain opaque, so adjusting digital PR tactics now is premature. Links and media mentions still drive Google rankings, even if excluded Read more