Articles in Research and Data Studies




Archive for the ‘Research and Data Studies’ Category

50+ Brand New Digital PR Statistics and Trends For 2025

Tracking what’s genuinely going on in any growing industry can be challenging. And as you’ll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Like our link building statistics, these should guide Read more
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New Data Suggests AI Prefers High DA Publishers

Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025), but I have yet to find a compelling study to back it up. Until now. A Read more
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State of Digital PR Report (2025)

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more
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Where Do #Journorequests Come From [Data Study]

With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought. In this analysis, Read more
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How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It's a fantastic analysis of the sites on a "bootstrap" budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Read more
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11 Link Building Statistics To Change How You Think in 2025 (Updated)

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from Read more
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Small Businesses and Link Building

Do you know what link building is? If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online.  In short, link building refers to the process of acquiring links from other websites Read more
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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more
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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more
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A 3-Step Guide to Media and Influencer Outreach Targeting, Inspired by 1,300 Publishers

There are few things worse than rejection. For media relations professionals, those rejections usually come in form of an email in response to a pitch (or even worse, the lack of one altogether.) Considering 57% of top-tier publishers receive between 50-500 pitches per week, and the average top-tier Read more
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