With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought. In this analysis, Read more

I’m sure you’ve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its “replacement,” Connectively, has shut down. In reality, it was never really a “replacement” for journalist requests. HARO has been gone for a while. Over the past few years, some replacements Read more

In the past ten years of my career, I’ve subscribed to hundreds of free and paid newsletters. Most of them come and go, but a few have staying power. These are the ones that provide actual value. One of the first marketing books I read was Permission Marketing by Seth Godin. In it, he discusses Read more

According to the Muck Rack’s State of Journalism 2024 report, almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online Read more

Update: Unfortunately, as of Dec. 9, HARO/Connectively is shutting down. We've outlined several alternatives. Most digital PR and link building strategies leverage email outreach. In other words, you proactively reach out to journalists and pitch them a story. However, an alternative approach can Read more

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. I realized that so many people face a similar challenge consistently at some point in the world, likely every year. When big news like an election occurs, it creates a new vacuum, Read more

Following Google’s latest moves, such as the Helpful Content updates, Link Spam Updates, email anti-spam requirements, and transition into AI, The title of this post shouldn't surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the Read more

Insert your brand into the news. Want to leverage hot trends and breaking news to get high-authority links from top publications? Let me introduce you to newsjacking. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. You can get quick links and leverage Read more

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked...OK. Some Read more

There are literally millions of podcasts out there. So, why add another one? For marketers like you and me, podcasts inspire and, more importantly, provide strategic and tactical advice. In writing this post, I tried to find PR podcasts that provided both. However, in my research, I realized Read more