Recently, I’ve heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. The industry calls this the “spray and pray” technique. If you send out enough Read more

One year ago, Google and Yahoo announced new email rules to combat spam. Starting May 5, 2025, Microsoft joins them with a new announcement. Microsoft will start enforcing new authentication rules and requirements for high-volume senders emailing to recipients using Microsoft consumer services, Read more

Brands and PRs have had a more challenging time reaching journalists. In our State of Digital PR Report, over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months. Due to this, PRs are now including podcasts as an alternative outlet to pitch to Read more

Getting links without needing to pitch anything is the dream. While it’s not totally hands-off from an outreach perspective, the passive link building approach has spread like wildfire over the past few years. And there’s a big reason why: it works. These data-driven posts can bring in relevant, Read more

Have you ever seen a journalist's inbox? It’s insanely crowded. While you may think you have a great pitch, chances are everyone else in that inbox does, too. Although most pitching and interaction between journalists and PRs occurs digitally, most tend to forget that there are actual people Read more

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. But plenty of those newsletters are out there, so I wanted to do something different. The newsletters I really look forward to have actionable advice that Read more

Digital PR has a problem. According to our most recent report on the State of Digital PR, the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many, and focusing on the wrong ones can sometimes lessen the impact that you are having. Not Read more

AI is driving SEOs crazy. With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers Read more

Tracking what’s genuinely going on in any growing industry can be challenging. And as you’ll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Like our link building statistics, these should guide Read more

I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy. Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting Read more