Digital PR has a problem. According to our most recent report on the State of Digital PR, the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many, and focusing on the wrong ones can sometimes lessen the impact that you are having. Not Read more

AI is driving SEOs crazy. With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers Read more

Tracking what’s genuinely going on in any growing industry can be challenging. And as you’ll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Like our link building statistics, these should guide Read more

Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025), but I have yet to find a compelling study to back it up. Until now. A Read more

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more

We all do two kinds of PR: proactive and reactive. You’ve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. So, Read more

With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought. In this analysis, Read more

I’m sure you’ve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its “replacement,” Connectively, has shut down. In reality, it was never really a “replacement” for journalist requests. HARO has been gone for a while. Over the past few years, some replacements Read more

In the past ten years of my career, I’ve subscribed to hundreds of free and paid newsletters. Most of them come and go, but a few have staying power. These are the ones that provide actual value. One of the first marketing books I read was Permission Marketing by Seth Godin. In it, he discusses Read more

According to the Muck Rack’s State of Journalism 2024 report, almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online Read more