Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make. I was lucky Read more

HARO—or Connectively—is dead. Long live Source of Sources! Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it. So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.) Once Connectively announced Read more

If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. In my chats with Victoria, she discussed the interesting challenge of creating Read more

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia's budding digital PR scene. Ellie is a former UK digital PR who moved to Australia to help a local Read more

Is hero content dying? Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber Read more

Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk Read more

After working and learning from Ross Hudgens, the founder of content marketing agency, Siege Media, for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell Snidal, their VP of Content Marketing, recently released a podcast explaining their new "product-led digital Read more

This podcast started from a LinkedIn post. Bekki Ramsay, Digital PR Manager at UK agency RVU, posted about how she re-angled a piece of existing content. It's a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found Read more

Before I was at BuzzStream, I worked with The Grit Group, a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It's a great read—check it out here.) Given all of Google's wild things, like Read more

You may know Thea Chippendale from The PR Insider, an invaluable newsletter for PR pros. I recommend checking it out now if you haven't already done so. I've wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance Read more