Help a Reporter Out (HARO) is back! Starting April 22, the first email requests will go live. I spoke to Brett Farmiloe, Founder of Featured.com and now leading the relaunch of Helpareporter.com (HARO), to get a rundown of why they acquired HARO and their plans to fight spam and AI Content and Read more

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi, Preply's Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made this happen. We dive into their in-house vs agency approach, Read more

PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails. So, I wanted to talk to Rosie Taylor, an award-winning health and consumer affairs freelance journalist and author of the Get Featured Substack, about what it's Read more

There aren't many guests on the podcast who I can say "wrote the book on the topic." But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook, is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing Read more

The podcast all started from a single email. One of Nathan Gotch's email newsletter editions caught my eye:   Nathan, SEO expert, creator of the Gotch SEO Academy, co-founder/CEO of Rankability, was writing about SEO for a new website, specifically about creating linkable assets. I realized Read more

In this episode of the BuzzStream podcast, I chat with Doug Downs, the principal at Stories and Strategies Podcast Productions. I first met Doug after checking out his podcast while researching the best PR podcasts on the web. Doug graciously invited me to appear on his podcast as a guest, which you Read more

I met Amanda Walls, the founder/director of digital marketing agency Cedarwood Digital, at BrightonSEO last year, where we participated in a panel discussion. (She's speaking at next month's BrightonSEO as well!) My ears perked up when she mentioned that she was a former journalist. Any former Read more

If you mention the Simpsons, you've got my attention. That's how it all started. Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first "campaign" was Simpsons-themed. Fast-forward about a year and the Distinctly Read more

If you missed it, Alice Walker-Gibbons, the Digital PR Lead at Embryo, an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course 😉). I was intrigued by her success, and since I recently posted about reactive Read more

Everywhere I go online, someone is talking about buying links. And every time I have the same questions: If its so risky, why do so many people do it? Why does it seem to work for some but not for others? Why hasn't Google done more to fight it? All of these questions kept coming up, and I knew Read more