It's been an exciting time here at BuzzStream since we've launched our new media list building tool, ListIQ. So, I thought it would be helpful to get the full story from our CEO, Paul May on why we built the tool, what problems it solves for digital PRs today, and what the future holds for ListIQ. Enjoy! Read more

What's one thing that will keep your campaigns successful? Relevance. In this podcast, I speak with Olivia Bence, Head of Digital PR with Bring Digital. I met during a panel at BrightonSEO in 2024 where she dropped some tips on the subject. Since then, relevance continues to be a buzzword in Read more

When I think about the people shaping the future of PR and marketing, Gini Dietrich is always at the top of the list. She’s the founder of Spin Sucks, creator of the PESO Model, and one of the most consistent voices advocating for an integrated, outcome-driven communication strategy within marketing. And Read more

Want to rank in local search? Start thinking like a brand, not just an SEO. I brought in Chris Brencans, CEO/founder of OntheMap.com, a local search digital marketing agency specializing in local SEO for industries like legal, medical, and home services. In this episode, Chris explains how smaller Read more

If you've followed my writing lately, you'll know that I think the US digital PR space still has lots of untapped potential in local news. So, I contacted Collin Czarnecki, a former local journalist who now owns Noble, a digital PR and content strategy agency based in the US. Collin graciously Read more

Help a Reporter Out (HARO) is back! Starting April 22, the first email requests will go live. I spoke to Brett Farmiloe, Founder of Featured.com and now leading the relaunch of Helpareporter.com (HARO), to get a rundown of why they acquired HARO and their plans to fight spam and AI Content and Read more

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi, Preply's Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made this happen. We dive into their in-house vs agency approach, Read more

PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails. So, I wanted to talk to Rosie Taylor, an award-winning health and consumer affairs freelance journalist and author of the Get Featured Substack, about what it's Read more

There aren't many guests on the podcast who I can say "wrote the book on the topic." But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook, is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing Read more

The podcast all started from a single email. One of Nathan Gotch's email newsletter editions caught my eye:   Nathan, SEO expert, creator of the Gotch SEO Academy, co-founder/CEO of Rankability, was writing about SEO for a new website, specifically about creating linkable assets. I realized Read more