Vince Nero
, November 20, 2024
Is hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber
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Vince Nero
, November 13, 2024
Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.)
I initially wanted to talk
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Vince Nero
, November 6, 2024
After working and learning from Ross Hudgens, the founder of content marketing agency, Siege Media, for close to seven years, I am thrilled to have him on the podcast.
Ross and Emily Campbell Snidal, their VP of Content Marketing, recently released a podcast explaining their new "product-led digital
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Vince Nero
, October 31, 2024
This podcast started from a LinkedIn post.
Bekki Ramsay, Digital PR Manager at UK agency RVU, posted about how she re-angled a piece of existing content.
It's a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found
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Vince Nero
, October 23, 2024
Before I was at BuzzStream, I worked with The Grit Group, a fantastic digital marketing agency run by Alex Johnson.
I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It's a great read—check it out here.)
Given all of Google's wild things, like
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Vince Nero
, October 16, 2024
You may know Thea Chippendale from The PR Insider, an invaluable newsletter for PR pros. I recommend checking it out now if you haven't already done so.
I've wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance
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Vince Nero
, September 25, 2024
Britt Klontz and Jaclyn Lambert were on my guest wish list before I started the BuzzStream podcast.
Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media.
Britt also runs the Digital PR Explained
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Vince Nero
, September 18, 2024
I didn't know Darren Kingman before chatting with him, but I loved the work he produced at Root Digital, his UK-based digital PR, SEO, and content marketing agency.
So, I used our chat to drill down how Darren and his team generate ideas.
It turns out that much like myself, Darren is a content
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Vince Nero
, September 11, 2024
Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets.
On the one hand, it's a fantastic goal, and they've raised over 100,000 pounds in three
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Vince Nero
, September 4, 2024
In this episode, I spoke with Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo.
I met Hana at Brighton SEO, and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel
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Vince Nero
, August 28, 2024
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't
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Vince Nero
, August 22, 2024
I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on.
After
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Vince Nero
, August 15, 2024
When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links.
I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people
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Vince Nero
, August 7, 2024
I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That's a lot of project management and a lot of wrangling developers.
But before that, he worked at
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Vince Nero
, July 24, 2024
I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.)
Abi comes
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Vince Nero
, July 10, 2024
I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester.
James immediately struck me as not only an approachable guy but someone who really, really knew his stuff.
With his deep SEO background, he can explain technical aspects like Google's patents while still naturally
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Vince Nero
, June 26, 2024
In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do.
After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw
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Vince Nero
, June 13, 2024
I met Reboot Online's Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us.
In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran.
So, I wanted to know more.
Oliver told me I needed
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Vince Nero
, May 31, 2024
I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com.
I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad
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Vince Nero
, May 15, 2024
We talk a lot about link building strategies on our blog.
With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building
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