Vince Nero
, April 16, 2025
Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi, Preply's Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made this happen.
We dive into their in-house vs agency approach,
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Vince Nero
, April 9, 2025
PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails.
So, I wanted to talk to Rosie Taylor, an award-winning health and consumer affairs freelance journalist and author of the Get Featured Substack, about what it's
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Vince Nero
, April 2, 2025
There aren't many guests on the podcast who I can say "wrote the book on the topic." But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR.
Their book, the Digital PR Playbook, is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing
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Vince Nero
, March 26, 2025
The podcast all started from a single email.
One of Nathan Gotch's email newsletter editions caught my eye:
Nathan, SEO expert, creator of the Gotch SEO Academy, co-founder/CEO of Rankability, was writing about SEO for a new website, specifically about creating linkable assets.
I realized
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Vince Nero
, March 19, 2025
In this episode of the BuzzStream podcast, I chat with Doug Downs, the principal at Stories and Strategies Podcast Productions.
I first met Doug after checking out his podcast while researching the best PR podcasts on the web. Doug graciously invited me to appear on his podcast as a guest, which you
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Vince Nero
, March 12, 2025
I met Amanda Walls, the founder/director of digital marketing agency Cedarwood Digital, at BrightonSEO last year, where we participated in a panel discussion. (She's speaking at next month's BrightonSEO as well!)
My ears perked up when she mentioned that she was a former journalist.
Any former
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Vince Nero
, March 5, 2025
If you mention the Simpsons, you've got my attention. That's how it all started.
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first "campaign" was Simpsons-themed.
Fast-forward about a year and the Distinctly
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Vince Nero
, February 28, 2025
If you missed it, Alice Walker-Gibbons, the Digital PR Lead at Embryo, an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course 😉).
I was intrigued by her success, and since I recently posted about reactive
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Vince Nero
, February 20, 2025
Everywhere I go online, someone is talking about buying links. And every time I have the same questions:
If its so risky, why do so many people do it? Why does it seem to work for some but not for others?
Why hasn't Google done more to fight it?
All of these questions kept coming up, and I knew
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Vince Nero
, February 12, 2025
I got a chance to speak with Chris Panteli initially when I was on a Digital Olympus panel (along with another BuzzStream podcast guest, Jasper Morris.)
Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He's also the co-host of the Market Movers podcast, where I was lucky
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Vince Nero
, February 5, 2025
Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter?
James Congdon worked for years at Verve Search, only to find himself gravitating more and more towards the recruiting side. Then in 2020 he took the leap and started his own recruitment agency for digital
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Vince Nero
, January 22, 2025
I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building.
Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits.
As you know, I'm still pro guest posting but I do think
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Vince Nero
, January 15, 2025
I've been looking to speak with more in-house brands who have had success with digital PR.
I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella.
They launched a campaign that you may have seen about fast food price
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Vince Nero
, January 8, 2025
Many are realizing that old-fashioned link building just isn't enough these days.
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR."
One of the brands making this switch has been Clearlink. So, I was able to chat
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Vince Nero
, December 11, 2024
Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make.
I was lucky
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Vince Nero
, December 9, 2024
HARO—or Connectively—is dead. Long live Source of Sources!
Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it.
So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.)
Once Connectively announced
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Vince Nero
, December 4, 2024
If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear.
In my chats with Victoria, she discussed the interesting challenge of creating
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Vince Nero
, December 2, 2024
After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me.
She wanted to give me some insight into Australia's budding digital PR scene.
Ellie is a former UK digital PR who moved to Australia to help a local
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Vince Nero
, November 20, 2024
Is hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber
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Vince Nero
, November 13, 2024
Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.)
I initially wanted to talk
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