Figurehead credibility and niche relevance are critical for successful quote placements on HARO-style platforms. Diversify outreach with platforms like Featured, Qwoted, Source of Sources, and direct journalist pitching. Use AI-resistant tactics: human voice, personal anecdotes, and original Read more

You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users. Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content. Your personal Read more

I reached out to Shane Dutka of SiteCurve after I realized that both he and I share a passion for deriving strategic insights from competitors. It's an undervalued skill in the industry, but a glance at Shane's content reveals that he's a pro, which is why he built SiteCurve. So, given there was so Read more

Generative Engine Optimization (GEO) is emerging as the key framework for increasing brand visibility in AI-generated search results. Brand mentions without links are critical for GEO—AI models weigh context-rich mentions in training data, not just backlinks. Context wrapping (ensuring surrounding Read more

Prioritize topical authority: deep, complete content clusters outperform scattershot posts in AI search and SGE results. Reinforce clusters with intelligent internal linking; anchor text and contextual passages strengthen entity signals that Google’s embedding models trust. Earn Read more

AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility. Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools. Relevance and positive sentiment directly impact Read more

AI Overviews are reshaping search, reducing traffic to news sites, and favoring well-known brands in both visibility and citations. Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority. News publishers must diversify Read more

Traditional SEO isn't dead. But Google is layering new signals, such as brand and business model, on top of existing ones. Successful affiliate sites now require original research, testing, and in-depth topical authority, rather than generic review content. Branded anchor text and unlinked Read more

Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance Read more

Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies. Passive link building using original survey data and “statistics” pages remains a top ROI tactic. AI-powered coding now enables cost-effective Read more