Relevance Engineering blends AI, content strategy, UX, digital PR, and information retrieval to future-proof SEO. AI Overviews and chatbots generate synthetic queries; optimizing for these hidden queries boosts visibility. Links from relevant news/media sites still carry high value due to Google's Read more

Newsjacking has two paths: planned reactive (e.g. budget announcements) and breaking reactive (e.g. heatwaves, celebrity feuds). Think like a journalist: anticipate story evolutions, focus on audience interest, and aim to move the narrative forward. Build case study content: use brand spokespeople Read more

DR/DA are “vanity metrics” and useful for quick validation, but they can be easily gamed. Spammy link tactics (like DR-boosting and HARO overuse) lead to poor keyword relevance, traffic drops, and risk of manual penalties. Google’s SpamBrain evaluates link context and relevance, not just Read more

Figurehead credibility and niche relevance are critical for successful quote placements on HARO-style platforms. Diversify outreach with platforms like Featured, Qwoted, Source of Sources, and direct journalist pitching. Use AI-resistant tactics: human voice, personal anecdotes, and original Read more

You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users. Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content. Your personal Read more

I reached out to Shane Dutka of SiteCurve after I realized that both he and I share a passion for deriving strategic insights from competitors. It's an undervalued skill in the industry, but a glance at Shane's content reveals that he's a pro, which is why he built SiteCurve. So, given there was so Read more

Generative Engine Optimization (GEO) is emerging as the key framework for increasing brand visibility in AI-generated search results. Brand mentions without links are critical for GEO—AI models weigh context-rich mentions in training data, not just backlinks. Context wrapping (ensuring surrounding Read more

Prioritize topical authority: deep, complete content clusters outperform scattershot posts in AI search and SGE results. Reinforce clusters with intelligent internal linking; anchor text and contextual passages strengthen entity signals that Google’s embedding models trust. Earn Read more

AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility. Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools. Relevance and positive sentiment directly impact Read more

AI Overviews are reshaping search, reducing traffic to news sites, and favoring well-known brands in both visibility and citations. Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority. News publishers must diversify Read more