Building links is a time-intensive process. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, Read more

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive Read more

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. That will never change. However, as Google shifts its Read more

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role Read more

When you start a new site, there seem to be dozens of new tasks to take care of everyday. It’s tough, and it can burn you out. And you feel it especially when it comes to link building. Not only does it require a lot of attention, but it can also be hard to navigate the world of backlinks Read more

If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. These keywords help you reach users searching for specific keywords or their very close matches. Going for exact match keywords can give you a better ROI on your ad budget by giving you Read more

You researched the right websites, the right contacts, wrote an exciting e-mail and now you're waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and Read more

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more

Great outreach starts with a great list.

Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold:

Most of these articles are focused on traditional email marketing, rather than Read more