When you start a new site, there seem to be dozens of new tasks to take care of everyday. It’s tough, and it can burn you out. And you feel it especially when it comes to link building. Not only does it require a lot of attention, but it can also be hard to navigate the world of backlinks Read more

If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. These keywords help you reach users searching for specific keywords or their very close matches. Going for exact match keywords can give you a better ROI on your ad budget by giving you Read more

You researched the right websites, the right contacts, wrote an exciting e-mail and now you're waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and Read more

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more

Great outreach starts with a great list.

Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold:

Most of these articles are focused on traditional email marketing, rather than Read more

PR, content, and marketing pros are all aware of guest posting as a valuable audience-building strategy. The challenge? You have limited time and resources, and you have to make tradeoffs between building your own blog and making contributions to partner sites. As much as you want to do both, you feel Read more

Links and resources pages are one of the oldest uses for the web – and an excellent link opportunity. Today’s post will focus on improving your techniques for getting links on links and resource pages.

Why Get Links on Resource Pages?
Although deeply out of fashion, these links can be excellent Read more

Look out! It's a guest post by Elisa Gabbert. She is the Content Development Manager at WordStream, a provider of advanced SEO tools for researching, organizing and grouping large numbers head, mid and long tail keywords. Elisa is a frequent contributor to the WordStream Internet Marketing Blog and you Read more