Use the C.H.A.M.P. outreach method: Connect, Help, Adapt, Make it scannable, Personalize. Create contextual connections to clarify why you're emailing instantly. Help offer clear value—data, assets, or detailed instructions—to make responding easy. Match tone and style to your recipient’s Read more

Personalization and quality over quantity are critical for effective cold email outreach and avoiding spam filters. Use compelling, data-driven storytelling and visuals (e.g., maps, tables) to increase PR pitch success and journalist engagement. Segment outreach by intent—PR, link building, Read more

Link insertions are a scalable SEO tactic ideal for sites with existing authority and quality content. Best used to enhance existing posts, resource lists, or roundups with contextually relevant backlinks. Prioritize relevance, authority, and traffic metrics when identifying insertion opportunities. Read more

The Helpful Content Update penalizes low-quality, paid link sources; therefore, quality, natural backlinks are essential. Link count alone is misleading—filter by referring domains, traffic, authority, and link type to assess value. Tools like Ahrefs’ “Best Links” and anchor context Read more

94 sites dropped from top guest post lists post-Helpful Content Updates—evaluate sites for quality, not just links. Only pitch guest posts to sites with high DR, 10K+ organic traffic, E-E-A-T signals, and relevant content. Use Ahrefs traffic trends to spot algorithm-hit sites; avoid publishing Read more

BuzzMarker, Hunter, and Siege Media Scorecard streamline link prospecting and outreach directly in the browser. Ahrefs SEO Toolbar and Keyword Surfer provide instant SERP and keyword insights for content and competitor analysis. Nofollow, CheckMyLinks, and Redirect Path quickly reveal link Read more

Ahrefs – Best for broken link discovery and analyzing high-performing content via Content Explorer. SEMRush – Top tool for link reclamation and overall backlink auditing. Talkwalker – Best for uncovering unlinked brand mentions with real-time alerts. Google (Search Operators) – Most Read more

SaaS link building drives traffic, authority, and brand awareness through targeted, high-impact backlinks. Tactics like broken link building, unlinked mentions, and link reclamation work best for established SaaS brands. Content-driven approaches (reports, tools, guest posts) are scalable and Read more

Google prioritizes link relevance over quantity in the era of Helpful Content and E-E-A-T. Evaluate link relevance via page title, anchor text, link placement, and contextual keywords. Use search operators and competitor analysis to identify niche-relevant backlink opportunities. Create Read more

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role Read more