Quality vs quantity. The age-old question. Most SEOs want to scale their processes, but it's virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build, the question should be, how many quality links do I need to build? Quality Read more

Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable. Building relevant, Read more

Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing Read more

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. Read more

Link building is a fundamental part of a sound SEO strategy. But, each link building strategy and tactic has its place depending on the size of your site or company and your goals. For established sites, link insertions are a valuable tactic to add to a white hat link building playbook. But I've Read more

Update: Since March 2024's Helpful Content Update, many people have again debated the value of links. So, I decided to update this piece to provide more context. Now, more than ever, quality links are more important than quantity. Google has put the pedal to the metal by using AI for evaluation. They Read more

Oct 28. 2024 Update:  The Helpful Content Updates have drastically altered this list. Overall, 94 sites have been hit by the updates in the past few years, and 50+ fell off of this list entirely because they dropped below the "quality" minimums set in the methodology below. Some are in recovery mode; Read more

Chrome extensions are a dime a dozen. If you’re anything like me, you try a new one every week. Extension Monitor saw the count at over 188,000 extensions a few years ago. That is a lot of extensions to try out. There are also a lot of duds out there. Luckily, I’ve done much of the legwork Read more

Building links is a time-intensive process. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, Read more

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive Read more