Following Google’s latest moves, such as the Helpful Content updates, Link Spam Updates, email anti-spam requirements, and transition into AI, The title of this post shouldn't surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the Read more

Broken link building has been in the traditional link building toolkit since the early days of SEO. It remains a white hat link building technique, but it needs to be reframed. I’ve found that broken link building is an excellent supportive link building tactic, as opposed to being your sole Read more

I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.) Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though Read more

We know links work. Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Given that, just forking over Read more

Links don’t last forever. A study from Ahrefs found that 66.5% of links in the last nine years have been dead! Links drop for numerous reasons. They could be technical, like a crawl error or a purposeful move when the site updates content. Either way, getting those links back is valuable, Read more

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from Read more

If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, Read more

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. But ultimately, the goal is the same: to get high-authority Read more

Those shared Google Sheets lists seem too good to be true because they are. I’m not against guest posting. I have an entire post on guest blogging and how to do it effectively. We also have a guest post list post, for which I weeded out over 800 sites to create a custom list based on several quality Read more

As most are probably aware, there was a MASSIVE leak of Google algorithm information found here. Numerous posts and analyses have been made about this information, and I’m sure more will follow. But for a primer, I highly recommend checking out Mike King's post on IPullRank and Rand Fishkin’s Read more