Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from Read more

If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, Read more

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. But ultimately, the goal is the same: to get high-authority Read more

Those shared Google Sheets lists seem too good to be true because they are. I’m not against guest posting. I have an entire post on guest blogging and how to do it effectively. We also have a guest post list post, for which I weeded out over 800 sites to create a custom list based on several quality Read more

As most are probably aware, there was a MASSIVE leak of Google algorithm information found here. Numerous posts and analyses have been made about this information, and I’m sure more will follow. But for a primer, I highly recommend checking out Mike King's post on IPullRank and Rand Fishkin’s Read more

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. I’ll be blunt: they are never good. And yet, according to uSERP’s State of Backlinks for SEO report, guest posting is the third most popular link-building method behind content marketing and digital PR. I’ve Read more

Brand mentions are great. But what happens if they don’t link? Is it even worth it? At 46:27 in this Google Office Hours episode, John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like Read more

This post isn’t your typical list of link building strategies. (In fact, most link building strategy posts technically list "tactics," not strategies. Yet, I digress.) I’m not going to list 175+ tactics that can get you links. I’m not even confident there are 175 these days. As you have Read more

Content marketing is a complex and broad field. I started my career as a content marketer 10 years ago, and no one in my family knew what that meant. My Dad thought I was a “contact” marketer. (Granted, he’s a professional musician who spends virtually no time online). Years later, “content Read more

Note: This post is updated to reflect Google's August 2024 core update. In March 2024, Google Search Central blog just posted a new update titled "What web creators should know about our March 2024 core update and new spam policies". The post outlined several changes that could impact the future Read more