One year ago, Google and Yahoo announced new email rules to combat spam. Starting May 5, 2025, Microsoft joins them with a new announcement. Microsoft will start enforcing new authentication rules and requirements for high-volume senders emailing to recipients using Microsoft consumer services, Read more

Brands and PRs have had a more challenging time reaching journalists. In our State of Digital PR Report, over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months. Due to this, PRs are now including podcasts as an alternative outlet to pitch to Read more

I visited Google Search Central in NYC last week and felt energized about the power of PR. While most of the conference clarified recent actions, like site reputation abuse, one section discussed the partnerships the search team is making to adapt to the changing search landscape. Here it is below: The Read more

Getting links without needing to pitch anything is the dream. While it’s not totally hands-off from an outreach perspective, the passive link building approach has spread like wildfire over the past few years. And there’s a big reason why: it works. These data-driven posts can bring in relevant, Read more

Anyone can do outreach for links in 2025. There are so many tools and resources available that it's no wonder that interest is at an all-time high: However, the game has drastically changed in the past twenty years. Even today, Google constantly updates its algorithm to combat link spammers. 2024 Read more

2024 was one of the most turbulent years in SEO history. A culmination of six events combined that signaled the growing importance in brand —and weakened the case for many “traditional” link building strategies. And before you dismiss this post as a sales pitch, we have a lot of customers Read more

BuzzStream hired me in November 2023 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. But here’s the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it. Not only that, but Read more

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. With all of the Helpful Content Updates going on, I feel this went overlooked. But it had some major repercussions in the link building and SEO industry. After evaluating 50 sites in the SaaS space, Read more

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It's a fantastic analysis of the sites on a "bootstrap" budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Read more

Links can cost anywhere from $25 to $5,000 per link. Pricing for links can vary widely. Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. Different tactics Read more