In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. With all of the Helpful Content Updates going on, I feel this went overlooked. But it had some major repercussions in the link building and SEO industry. After evaluating 50 sites in the SaaS space, Read more

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It's a fantastic analysis of the sites on a "bootstrap" budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Read more

Links can cost anywhere from $25 to $5,000 per link. Pricing for links can vary widely. Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. Different tactics Read more

Following Google’s latest moves, such as the Helpful Content updates, Link Spam Updates, email anti-spam requirements, and transition into AI, The title of this post shouldn't surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the Read more

Broken link building has been in the traditional link building toolkit since the early days of SEO. It remains a white hat link building technique, but it needs to be reframed. I’ve found that broken link building is an excellent supportive link building tactic, as opposed to being your sole Read more

I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.) Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though Read more

We know links work. Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Given that, just forking over Read more

Links don’t last forever. A study from Ahrefs found that 66.5% of links in the last nine years have been dead! Links drop for numerous reasons. They could be technical, like a crawl error or a purposeful move when the site updates content. Either way, getting those links back is valuable, Read more

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from Read more

If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, Read more