You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more

Let’s cut to the chase. The PR community is under immense pressure to translate efforts to ROI—a task that often feels daunting, nebulous, and sometimes impossible. While common sense tells us that media outreach and community relations are among the best growth-drivers for our businesses, our Read more

Journalists and marketers are in strong positions to help each other succeed. Marketers strive to build brand awareness by telling powerful stories. Journalists look to educate and entertain audiences about trending topics. The challenge, however, is that the media landscape is flooded -- and that these Read more