Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, Read more

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth Read more

They may comprise a mere 10 to 12 words, but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of your media pitch. As a journalist, I’ve seen and deleted thousands of PR emails Read more

That Digital PR Campaign has been done before - can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier Read more

¼ of reporters receive 51-100 pitches a week (Cision, Q2 State of the Media Report, 2020). 

With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam?

With just a couple of minutes of journalists/editors’ attention (at the Read more

We’ve all read the statistics. There are now six PR professionals for every journalist. For every campaign, project, or announcement you send to a journalist, six others have done the same that day. At the least—some journalists who excel with engagement and reach receive far more pitches from PR Read more

Key Takeaways

50% of surveyed entrepreneurs implemented digital PR practices in their business.
Over half of entrepreneurs reported handling their business’s digital PR efforts. 
57% of entrepreneurs didn’t understand the terms backlink or inbound link.
68% of entrepreneurs planned Read more

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Has the Read more

Producing quality content is an essential part of most digital marketing strategies.

But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant?

There are a lot of answers to that Read more

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it.

Newsjacking is adding value to an existing popular conversation online.

The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more