Digital PR secures high authority, editorial links that Google trusts. Traditional tactics, such as guest posts and link insertions, are devalued and often flagged by Google’s AI-driven SpamBrain system. Helpful Content (and potentially AI Overviews) reward digital PR assets, such as data Read more

Newsjacking earns high-authority links fast by injecting timely, expert commentary into trending news stories. Three proven tactics: insert expert quotes, pitch new content tied to breaking news, or leverage relevant existing assets. Speed and relevance are critical—missing the news cycle Read more

Personalized pitching now outperforms mass outreach, especially under Gmail’s new anti-spam policies targeting bulk emails. Relevance is critical; try researching journalist bios, beats, and recent work before sending any pitch. Match subject lines to journalist headline styles to increase Read more

We Earn Media Podcast – Journalists and PRs discuss what makes media pitches work (archived but valuable). BuzzStream Digital PR and Link Building Podcast – Deep dives into digital PR, SEO, and link building with industry leaders. Propellernet’s The Digital PR Podcast – Agency-led insights Read more

Cision offers the largest journalist database (850K+ contacts), but users note minor UX issues despite strong customer support. MuckRack is praised for data accuracy and AI-powered features but lacks flexible outreach timing tools. BuzzStream's ListIQ is an alternative to traditional media Read more

Use media databases like MuckRack to start, but always verify journalist info for current role and topic relevance. Vet journalists by checking publication, beat, and prior coverage using LinkedIn, Google News, and author bios. Google News, site searches, and BuzzStream help surface Read more

Ahrefs Brand Radar tracks AI and web visibility, including mentions in ChatGPT, Gemini, and Microsoft Copilot. BuzzStream ListIQ uses AI to create precise, exportable media lists directly from Google News results. InTheMix.ai shows which sources are cited by Google’s AI, enabling reverse-engineered Read more

Google's 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection. Personalization now means referencing bios, social posts, or previous coverage, beyond just names. Tools like BuzzStream streamline scalable personalization with custom fields and contact Read more

City index studies combine SEO, digital PR, and brand awareness by leveraging data-driven or emotionally engaging content. These listicles often earn authoritative backlinks through “ego bait” and regional pride, boosting Domain Authority and visibility. Success hinges on smart ideation, credible Read more

Link reclamation targets previously removed backlinks to maintain SEO equity and traffic flow. Prioritize “Link Removed” entries in Ahrefs’ lost links report for highest ROI outreach. Confirm the link's relevance and context using Wayback Machine before emailing site owners. Use tools Read more