Media databases can be a valuable tool in any digital PR toolkit. But, let’s face it, media databases have limitations. Journalists move industries, move jobs, and change email addresses quite often. Even the top media databases aren’t updated in real time. Yet, despite their shortcomings, Read more

So you’ve got a great story to tell but don’t know who to tell it to. Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Finding Read more

AI is here to stay. It's time to embrace it. AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. But there are over 79,000 AI-powered companies, as per Tracxn. So, how do you even start finding apps that work for you? Luckily, I tested most of the Read more

For email outreach in 2024, the game has changed. In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions. In the not-too-distant past, sending hundreds or thousands of non-personalized emails was feasible; the only downside was that Read more

"Top Cities for Hiking," "Best States to Start a Business In," "Most Exciting Summer 2024 Road Trips," and "Worst Places to Own Income Property." We've all seen regional articles highlighting the best and worst reasons to be present in different cities, states, countries, etc. These types of posts Read more

Links don’t last forever. A study from Ahrefs found that 66.5% of links in the last nine years have been dead! Links drop for numerous reasons. They could be technical, like a crawl error or a purposeful move when the site updates content. Either way, getting those links back is valuable, Read more

If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, Read more

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. But ultimately, the goal is the same: to get high-authority Read more

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. We've also discussed the differences between digital PR and traditional. Some people Read more

Email is the best way to contact reporters, though social media is a close second. Finding them can be a challenge. We’ll show you how.   Imagine a world where journalists saw every piece you published. Unfortunately, that world doesn’t exist. We need to work for our coverage, get Read more