Update: Unfortunately, as of Dec. 9, HARO/Connectively is shutting down. There are several alternatives outlined on this post. Most digital PR and link building strategies leverage email outreach. In other words, you proactively reach out to journalists and pitch them a story. However, an alternative Read more

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. I realized that so many people face a similar challenge consistently at some point in the world, likely every year. When big news like an election occurs, it creates a new vacuum, Read more

Following Google’s latest moves, such as the Helpful Content updates, Link Spam Updates, email anti-spam requirements, and transition into AI, The title of this post shouldn't surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the Read more

Insert your brand into the news. Want to leverage hot trends and breaking news to get high-authority links from top publications? Let me introduce you to newsjacking. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. You can get quick links and leverage Read more

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked...OK. Some Read more

There are literally millions of podcasts out there. So, why add another one? For marketers like you and me, podcasts inspire and, more importantly, provide strategic and tactical advice. In writing this post, I tried to find PR podcasts that provided both. However, in my research, I realized Read more

Media databases can be a valuable tool in any digital PR toolkit. But, let’s face it, media databases have limitations. Journalists move industries, move jobs, and change email addresses quite often. Even the top media databases aren’t updated in real time. Yet, despite their shortcomings, Read more

So you’ve got a great story to tell but don’t know who to tell it to. Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Finding Read more

AI is here to stay. It's time to embrace it. AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. But there are over 79,000 AI-powered companies, as per Tracxn. So, how do you even start finding apps that work for you? Luckily, I tested most of the Read more

For email outreach in 2024, the game has changed. In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions. In the not-too-distant past, sending hundreds or thousands of non-personalized emails was feasible; the only downside was that Read more