Getting links without needing to pitch anything is the dream. While it’s not totally hands-off from an outreach perspective, the passive link building approach has spread like wildfire over the past few years. And there’s a big reason why: it works. These data-driven posts can bring in relevant, Read more

Have you ever seen a journalist's inbox? It’s insanely crowded. While you may think you have a great pitch, chances are everyone else in that inbox does, too. Although most pitching and interaction between journalists and PRs occurs digitally, most tend to forget that there are actual people Read more

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. But plenty of those newsletters are out there, so I wanted to do something different. The newsletters I really look forward to have actionable advice that Read more

Digital PR has a problem. According to our most recent report on the State of Digital PR, the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many, and focusing on the wrong ones can sometimes lessen the impact that you are having. Not Read more

AI is driving SEOs crazy. With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers Read more

Tracking what’s genuinely going on in any growing industry can be challenging. And as you’ll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Like our link building statistics, these should guide Read more

Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025), but I have yet to find a compelling study to back it up. Until now. A Read more

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December Read more

We all do two kinds of PR: proactive and reactive. You’ve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. So, Read more

With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought. In this analysis, Read more