End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Britt Klontz and Jaclyn Lambert were on my guest wish list before I started the BuzzStream podcast.
Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media.
Britt also runs the Digital PR Explained Read more
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Digital PR secures high authority, editorial links that Google trusts.
Traditional tactics, such as guest posts and link insertions, are devalued and often flagged by Google’s AI-driven SpamBrain system.
Helpful Content (and potentially AI Overviews) reward digital PR assets, such as data Read more
I didn't know Darren Kingman before chatting with him, but I loved the work he produced at Root Digital, his UK-based digital PR, SEO, and content marketing agency.
So, I used our chat to drill down how Darren and his team generate ideas.
It turns out that much like myself, Darren is a content Read more
Newsjacking earns high-authority links fast by injecting timely, expert commentary into trending news stories.
Three proven tactics: insert expert quotes, pitch new content tied to breaking news, or leverage relevant existing assets.
Speed and relevance are critical—missing the news cycle Read more
Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets.
On the one hand, it's a fantastic goal, and they've raised over 100,000 pounds in three Read more
In this episode, I spoke with Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo.
I met Hana at Brighton SEO, and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel Read more
Personalized pitching now outperforms mass outreach, especially under Gmail’s new anti-spam policies targeting bulk emails.
Relevance is critical; try researching journalist bios, beats, and recent work before sending any pitch.
Match subject lines to journalist headline styles to increase Read more
We Earn Media Podcast – Journalists and PRs discuss what makes media pitches work (archived but valuable).
BuzzStream Digital PR and Link Building Podcast – Deep dives into digital PR, SEO, and link building with industry leaders.
Propellernet’s The Digital PR Podcast – Agency-led insights Read more
Cision offers the largest journalist database (850K+ contacts), but users note minor UX issues despite strong customer support.
MuckRack is praised for data accuracy and AI-powered features but lacks flexible outreach timing tools.
BuzzStream's ListIQ is an alternative to traditional media Read more
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
