Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com.
I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad Read more
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As most are probably aware, there was a MASSIVE leak of Google algorithm information found here.
Numerous posts and analyses have been made about this information, and I’m sure more will follow. But for a primer, I highly recommend checking out Mike King's post on IPullRank and Rand Fishkin’s Read more
I get email requests from guest bloggers who want to write on the BuzzStream blog daily.
I’ll be blunt: they are never good.
And yet, according to uSERP’s State of Backlinks for SEO report, guest posting is the third most popular link-building method behind content marketing and digital PR.
I’ve Read more
We talk a lot about link building strategies on our blog.
With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building Read more
Email is the best way to contact reporters, though social media is a close second. Finding them can be a challenge. We’ll show you how.
Imagine a world where journalists saw every piece you published.
Unfortunately, that world doesn’t exist.
We need to work for our coverage, get Read more
I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media.
However, I connected with him when he offered a free run-through of his new tool, Positional, on LinkedIn before its launch. I saw an extremely Read more
Brand mentions are great.
But what happens if they don’t link?
Is it even worth it?
At 46:27 in this Google Office Hours episode, John Mueller explains that unlinked brand mentions don’t pass any SEO value.
Unlinked mentions can bring direct traffic to your site, but they’re more like Read more
When John Mueller tweeted that he liked digital PR, there seemed to be a mad scramble for U.S. agencies to add it as a service.
However, I've always felt that the US had much to learn from the UK. From creative ideas to strategic workflow, they seemed to be years ahead of the U.S.
So, I set out Read more
This post isn’t your typical list of link building strategies.
(In fact, most link building strategy posts technically list "tactics," not strategies. Yet, I digress.)
I’m not going to list 175+ tactics that can get you links. I’m not even confident there are 175 these days.
As you have Read more
Unfortunately, no one tool or tactic captures every mention of a campaign.
Journalists don't respond; they post. Some forget to link.
And even if they do, link indexing tools don't cover every nook and cranny of the internet.
However, for link builders and digital PRs, reporting that one extra Read more
