End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.)
I initially wanted to talk Read more
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After working and learning from Ross Hudgens, the founder of content marketing agency, Siege Media, for close to seven years, I am thrilled to have him on the podcast.
Ross and Emily Campbell Snidal, their VP of Content Marketing, recently released a podcast explaining their new "product-led digital Read more
May 12, 2025 Update: HARO has been re-added to this list. Connectively has been removed.
Use journalist request platforms like HARO, Qwoted, and Featured to earn media coverage by responding to real-time quote and insight requests.
Respond fast and stay relevant—timeliness and topic alignment Read more
Google’s June 2024 Link Spam Update penalized low-quality link tactics, notably in the SaaS sector.
Key red flags include irrelevant guest posts, exact match anchor text, AI-written content, and high DR sites with no traffic.
Listicle and roundup posts appear increasingly devalued due to Read more
This podcast started from a LinkedIn post.
Bekki Ramsay, Digital PR Manager at UK agency RVU, posted about how she re-angled a piece of existing content.
It's a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found Read more
Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year.
Promotion also stands out as the most penalized strategy, with 12 sites.
28 sites appeared to get hit by the Link Spam Update.
13 sites were hit Read more
Before I was at BuzzStream, I worked with The Grit Group, a fantastic digital marketing agency run by Alex Johnson.
I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It's a great read—check it out here.)
Given all of Google's wild things, like Read more
You may know Thea Chippendale from The PR Insider, an invaluable newsletter for PR pros. I recommend checking it out now if you haven't already done so.
I've wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance Read more
Average guest post link costs $365; high-quality posts average $930 based on traffic and DA/DR benchmarks.
Link insertions average $141 but are rarely offered by high-quality, high-traffic sites.
Digital PR links cost $1,250–$1,500 per link and remain the most valuable for authority and rankings.
Read more
Use AI for campaign ideation — Tools like Ideamap.ai can help brainstorm creative, election-relevant angles tied to your brand.
Relevance is critical — Google (and AI) prioritize content that aligns topically with your brand's authority and expertise.
Real-time monitoring wins — Set up Read more
