End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
76 #journorequests come in per day, making it the most common media request hashtag
78.5% of #journorequests are UK-based, compared to 11.6% in the US
Entertainment is the most popular category of UK #journorequest
With all the conversations around HARO/Connectively closing, PRs can still Read more
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Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make.
I was lucky Read more
Pruned low-value content to consolidate link equity and boost high-performing pages.
Overhauled blog UX with category navigation, scannable layouts, and embedded tools to improve engagement and trust.
Prioritized bottom-funnel, low-difficulty keywords using KOB analysis to drive fast, high-value Read more
HARO—or Connectively—is dead. Long live Source of Sources!
Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it.
So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.)
Once Connectively announced Read more
Top alternatives include Source of Sources, Qwoted, Featured, and Help a B2B Writer, each with unique strengths.
Free tools like Source of Sources and media hashtags (#journorequest) offer no-cost ways to monitor journalist needs.
Premium tools like Qwoted, Editorielle, and Roxhill offer real-time Read more
If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear.
In my chats with Victoria, she discussed the interesting challenge of creating Read more
After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me.
She wanted to give me some insight into Australia's budding digital PR scene.
Ellie is a former UK digital PR who moved to Australia to help a local Read more
BuzzStream and Mark Rofe’s newsletters focus on digital PR strategy and SEO alignment, offering tactical, real-world insights.
Newsletters like PR Insider and The Grapevine excel at PR campaign inspiration, categorized roundups, and industry trends.
Tools like Source of Sources and Daily Read more
Is hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber Read more
Digital PR typically prioritizes SEO metrics like backlinks and traffic, while traditional PR emphasizes brand visibility and audience sentiment.
Journalists primarily create stories for digital platforms, making digital-first PR strategies increasingly essential.
Effective digital PR borrows Read more
