Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
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I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on.
After Read more
So you’ve got a great story to tell but don’t know who to tell it to.
Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage.
But the days of mass, bulk pitching are far behind us.
Finding Read more
When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links.
I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people Read more
AI is here to stay.
It's time to embrace it.
AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows.
But there are over 79,000 AI-powered companies, as per Tracxn. So, how do you even start finding apps that work for you?
Luckily, I tested most of the Read more
I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That's a lot of project management and a lot of wrangling developers.
But before that, he worked at Read more
For email outreach in 2024, the game has changed.
In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions.
In the not-too-distant past, sending hundreds or thousands of non-personalized emails was feasible; the only downside was that Read more
I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.)
Abi comes Read more
Broken link building has been in the traditional link building toolkit since the early days of SEO.
It remains a white hat link building technique, but it needs to be reframed.
I’ve found that broken link building is an excellent supportive link building tactic, as opposed to being your sole Read more
I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.)
Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though Read more
