End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Target high link-intent keywords like “[industry] statistics” to attract organic, citation-driven backlinks.
Use proprietary or hard-to-find data to increase linkability and differentiate your content.
Evaluate SERPs and backlink profiles to ensure your keyword has citation potential before Read more
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I met Amanda Walls, the founder/director of digital marketing agency Cedarwood Digital, at BrightonSEO last year, where we participated in a panel discussion. (She's speaking at next month's BrightonSEO as well!)
My ears perked up when she mentioned that she was a former journalist.
Any former Read more
Craft media pitches so journalists can write the story in 15 minutes flat.
Use "exclusive" in subject lines strategically to build media relationships.
Ensure content is hyper-relevant since irrelevance is the top reason for PR blocks.
Engage on social media genuinely, but always pitch via Read more
If you mention the Simpsons, you've got my attention. That's how it all started.
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first "campaign" was Simpsons-themed.
Fast-forward about a year and the Distinctly Read more
Use “city rivalries” and emotional angles to spark regional press engagement and amplify link potential.
Leverage freemium tools, proprietary data, and trending keywords to create highly linkable content assets.
Build link velocity by targeting newsletters, round-ups, and overlooked image-based Read more
Use relevance, authority, and intent to build targeted link prospect lists efficiently.
Personalize every pitch using the C.H.A.M.P. method to maximize outreach effectiveness.
Outreach success depends on finding the right person, not just the right site.
BuzzStream streamlines prospecting, Read more
If you missed it, Alice Walker-Gibbons, the Digital PR Lead at Embryo, an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course 😉).
I was intrigued by her success, and since I recently posted about reactive Read more
Everywhere I go online, someone is talking about buying links. And every time I have the same questions:
If its so risky, why do so many people do it? Why does it seem to work for some but not for others?
Why hasn't Google done more to fight it?
All of these questions kept coming up, and I knew Read more
Backlinks remain the baseline KPI, but quality (relevance, authority, traffic) matters far more than quantity.
Track 12 impact areas: from referral traffic and branded search to direct traffic and owned audience growth.
Ahrefs, GA4, and Talkwalker are critical tools for evaluating both SEO Read more
Major publishers suing OpenAI include The NYT, Tribune, and CBC, raising concerns about content visibility in AI results.
AI training models and LLM rankings remain opaque, so adjusting digital PR tactics now is premature.
Links and media mentions still drive Google rankings, even if excluded Read more
