Vince Nero

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

Why Use Digital PR For Link Building in 2025

Following Google’s latest moves, such as the Helpful Content updates, Link Spam Updates, email anti-spam requirements, and transition into AI, The title of this post shouldn't surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the Read more
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Creative Content That Works with Darren Kingman

I didn't know Darren Kingman before chatting with him, but I loved the work he produced at Root Digital, his UK-based digital PR, SEO, and content marketing agency. So, I used our chat to drill down how Darren and his team generate ideas. It turns out that much like myself, Darren is a content Read more
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How to Use Newsjacking for Big Links and Coverage in 2025

Insert your brand into the news. Want to leverage hot trends and breaking news to get high-authority links from top publications? Let me introduce you to newsjacking. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. You can get quick links and leverage Read more
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Digital PR on a Low Budget with Amelia Selby

Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. On the one hand, it's a fantastic goal, and they've raised over 100,000 pounds in three Read more
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International Digital PR Tips for Success with Hana Montgomery

In this episode, I spoke with Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO, and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel Read more
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How to Pitch Journalists (According to Journalists) in 2025

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked...OK. Some Read more
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Best PR Podcasts You Need to Subscribe to for 2025

There are literally millions of podcasts out there. So, why add another one? For marketers like you and me, podcasts inspire and, more importantly, provide strategic and tactical advice. In writing this post, I tried to find PR podcasts that provided both. However, in my research, I realized Read more
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9 Best Media Databases Reviewed By Our Experts (2025)

Media databases can be a valuable tool in any digital PR toolkit. But, let’s face it, media databases have limitations. Journalists move industries, move jobs, and change email addresses quite often. Even the top media databases aren’t updated in real time. Yet, despite their shortcomings, Read more
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Understanding Traditional vs Digital PR with Georgia Gadsby March

In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR. I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
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A Deep Dive Into Digital PR Strategies with Nicole DeLeon

I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on. After Read more
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