End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Becca Peel is the Head of Digital PR at Tank.
She and I met at the Digital PR Summit in Manchester, where we talked about this episode's topic: case studies for journalists and why they matter so much right now in this age of AI uncertainty, when people aren't always sure who's real. It's causing Read more
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BLS counts 39,250 in 2025 (not including freelancers)
Census counted roughly 87,000 working journalists in 2024 which includes freelancers.
BLS counts fell from 64,590 in 1999 to 39,250 in 2025.
Census journalism employment increased between 2018 and 2021, then remained essentially flat Read more
BuzzStream is best for relationship-first outreach; Pitchbox is built for high-volume, automated link building.
BuzzStream's biggest advantage is its integrated CRM, which gives teams shared access to every contact's emails, replies, notes, and campaign history.
Pitchbox stands out for automation, Read more
Publishers now capture only a couple of percent of UK digital ad revenue.
Fully AI-fabricated "experts" are getting quoted ed in hundreds of mainstream news articles.
DMCA takedown requests are being weaponized to remove legitimate journalism.
Local journalism employment in the UK's largest Read more
Google's Personal Intelligence and ChatGPT memory pull directly from your Gmail, Photos, and past conversations to personalize AI answers
In Garrett's test, planting a single email mentioning a product boosted its AI-recommendation visibility from ~20% to 60%.
Email had a far stronger influence Read more
Give away the ending: subject lines that state the finding outperform those that tease it.
Name the fact, not merely the topic.
Front-load the news.
Use clean, intuitive ratios such as “1 in 5" over percentages.
Overall, help journalists judge the story’s value at a glance.
Our Read more
Pitch timing has to match a reporter's actual shift — morning, day-side, and night-side reporters cover fundamentally different types of stories.
A five-hour investment building a precise, well-researched media list pays off every time you reuse it, so it's worth the upfront effort.
Newsrooms Read more
Authenticate your domain with SPF, DKIM, and DMARC.
Use an established sending domain whenever possible.
Build and protect your sender reputation over time.
Keep spam complaints as close to zero as possible.
Enable one-click unsubscribe to reduce spam reports.
Verify and clean your Read more
Prompt volume doesn't matter — what matters is whether AI understands your brand correctly.
The buying decision happens before the click — AI does the research, so traditional funnel metrics matter less.
Topical presence beats share of voice — being mentioned accurately matters more than Read more
1–2-year-old domains averaged 21.6% open rates
5–6 year old domains averaged 34.9%
Established agencies performed no better than brand-new solo senders on young domains
A young custom domain (under 3 years) actually opens worse than Gmail
Even with identical, fully-configured authentication, Read more
