Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
BuzzStream hired me in November 2023 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials.
But here’s the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it.
Not only that, but Read more
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HARO—or Connectively—is dead. Long live Source of Sources!
Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it.
So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.)
Once Connectively announced Read more
I’m sure you’ve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its “replacement,” Connectively, has shut down.
In reality, it was never really a “replacement” for journalist requests. HARO has been gone for a while.
Over the past few years, some replacements Read more
If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear.
In my chats with Victoria, she discussed the interesting challenge of creating Read more
After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me.
She wanted to give me some insight into Australia's budding digital PR scene.
Ellie is a former UK digital PR who moved to Australia to help a local Read more
In the past ten years of my career, I’ve subscribed to hundreds of free and paid newsletters. Most of them come and go, but a few have staying power. These are the ones that provide actual value.
One of the first marketing books I read was Permission Marketing by Seth Godin. In it, he discusses Read more
Is hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber Read more
According to the Muck Rack’s State of Journalism 2024 report, almost three-quarters of all stories are produced for the digital medium.
This shouldn’t come as a surprise to anyone in the industry.
Because of this, most brands are adopting the digital PR playbook to help boost their online Read more
Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.)
I initially wanted to talk Read more
After working and learning from Ross Hudgens, the founder of content marketing agency, Siege Media, for close to seven years, I am thrilled to have him on the podcast.
Ross and Emily Campbell Snidal, their VP of Content Marketing, recently released a podcast explaining their new "product-led digital Read more
