End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I first met Hannah Smith online when I was asking for feedback about working with journalists. She was the first to reply and wanted to be a part of whatever it was I was working on. This tenacity and interest in the craft is what makes her one of the best around.
She's been in the digital PR game Read more
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WordPress – Leading CMS platform for hosting and managing blog content.
BuzzSumo – Content research tool for trend tracking, influencer identification, and engagement analytics.
Ahrefs – Comprehensive SEO and keyword research tool for content optimization.
BuzzStream – Email outreach Read more
This was a very special podcast for me.
I first came across Brian Dean via his Backlinko site around 2014. I ended up taking his course, SEO That Works, and I credit what I learned in that course with helping me get my first real content marketing job with Siege Media.
Since then, I've been an Read more
Irrelevant pitches are the #1 reason journalists reject emails—build lists targeting coverage-specific beats.
Google’s 2024 spam rules penalize mass blasts; curated lists support deliverability and personalization.
Self-built media lists offer fresher, cheaper, and more relevant contacts Read more
Digital PR earns high-authority backlinks aligned with Google’s Helpful Content guidelines, avoiding penalties from risky link building.
Hero content and newsjacking are core digital PR tactics that drive both backlinks and brand visibility.
Digital PR enhances topical authority, helping Read more
Google’s Helpful Content System prioritizes originality, expertise, and user-first content, especially after the August 2024 core update.
High-DA links alone aren't enough. Evaluate link sources based on content quality, relevance, and Helpful Content criteria.
Use AI tools to score pages Read more
Focus on high-authority, relevant backlinks that align with SEO goals and user value.
Evaluate link quality using DA/DR, PA/UR, relevancy, organic traffic, and spam metrics.
Prioritize natural link acquisition patterns and avoid spammy or paid link services.
Use evergreen strategies Read more
White-hat link building emphasizes ethical, Google-compliant tactics, such as content promotion and digital PR.
Top-performing strategies include data studies, infographics, interactive tools, and outreach to resource pages.
Diversify tactics—don’t let one method dominate over 30–40% Read more
Press releases are structured, news-focused statements designed to inform media and secure coverage.
Types include product launches, company news, events, and data reports, each with a specific formatting and audience.
Effective press releases require strong headlines, clear CTAs, quotes, Read more
Use the C.H.A.M.P. outreach method: Connect, Help, Adapt, Make it scannable, Personalize.
Create contextual connections to clarify why you're emailing instantly.
Help offer clear value—data, assets, or detailed instructions—to make responding easy.
Match tone and style to your recipient’s Read more
