End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com.
I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad Read more
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Internal links may pass PageRank indirectly - prioritize internal linking from PR hits to key pages.
Anchor text context, including surrounding words and formatting, directly impacts link quality.
Authorship signals and authority metrics confirm the growing SEO value of thought leadership content.
Read more
Google’s Helpful Content update penalizes low-quality guest post directories, making relevance and authority more critical than ever.
Treat guest blogging as content creation, not link building, focusing on establishing topical authority and aligning with your site's audience.
Use Ahrefs’ Read more
We talk a lot about link building strategies on our blog.
With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building Read more
Combine media databases, Google News, and X/Twitter to pinpoint highly relevant journalists by beat and recent coverage.
Prioritize assignment editors and reporters when pitching; avoid general newsroom emails unless unavoidable.
Use BuzzStream for bulk journalist research, contact discovery, Read more
I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media.
However, I connected with him when he offered a free run-through of his new tool, Positional, on LinkedIn before its launch. I saw an extremely Read more
Use tools like BuzzStream, Talkwalker, and Ahrefs to monitor and uncover unlinked brand mentions in real-time.
Evaluate pages for authority, relevance, and Helpful Content alignment before pursuing link requests.
Prioritize outreach within 24–48 hours of a mention to maximize response and Read more
When John Mueller tweeted that he liked digital PR, there seemed to be a mad scramble for U.S. agencies to add it as a service.
However, I've always felt that the US had much to learn from the UK. From creative ideas to strategic workflow, they seemed to be years ahead of the U.S.
So, I set out Read more
Post-Helpful Content update, link building must prioritize authenticity, experience, and original, people-first content.
Link quality trumps quantity, so avoid "bad neighborhoods" and low-quality guest posts or link exchange sites.
Ego bait, digital PR, and passive link magnets (such as statistics Read more
Combine Google Search with BuzzStream’s Research Lists to uncover both branded and unlinked media mentions efficiently.
Set up multiple Talkwalker Alerts per campaign to track coverage in real time with better filtering than Google Alerts.
Use Ahrefs and a reverse image search to discover Read more
