End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester.
James immediately struck me as not only an approachable guy but someone who really, really knew his stuff.
With his deep SEO background, he can explain technical aspects like Google's patents while still naturally Read more
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Buying backlinks poses real risk—Google’s SpamBrain can devalue or penalize manipulated links.
Common red flags include exact match anchors, “Write for Us” pages, AI content, and link pricing pages.
High-quality news backlinks cost $1,500–$2,500; digital PR often delivers better ROI Read more
Link reclamation targets previously removed backlinks to maintain SEO equity and traffic flow.
Prioritize “Link Removed” entries in Ahrefs’ lost links report for highest ROI outreach.
Confirm the link's relevance and context using Wayback Machine before emailing site owners.
Use tools Read more
Interest in link building is at an all-time high
Digital PR interest is also at an all-time high
Backlinks and DR are less correlated with appearing in AI Overviews than brand mentions
Digital PR is rated the most effective link building tactic
65% of users still click on traditional Read more
In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do.
After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw Read more
Email outreach is essential for digital PR, link building, and content promotion—even in a spam-conscious environment.
Targeted prospecting and personalization are crucial under new 2024 Google/Yahoo spam guidelines.
Use tools like BuzzStream and Hunter.io to streamline contact discovery, Read more
High-authority, relevant backlinks from digital PR campaigns strongly correlate with improved keyword rankings.
Google’s leaked documents confirm link quality, internal linking, and freshness influence SEO performance.
Campaigns using proprietary data or unique angles boost chances of AI Read more
I met Reboot Online's Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us.
In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran.
So, I wanted to know more.
Oliver told me I needed Read more
Shared guest post spreadsheets often result in low-quality, devalued backlinks due to Google's SpamBrain and manual penalties.
Guest blogging works only when sites are vetted for traffic, authority, and topic relevance—not just inclusion on a list.
MSN and similar syndication sites offer Read more
Keyword-driven digital PR blends SEO goals with pitchable assets for both top- and bottom-funnel impact.
Interactive tools and quizzes earn high-authority links while targeting transactional search intent.
Visual-led content—especially unique data visualizations—drives broad media coverage Read more
