Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I first met Hannah Smith online when I was asking for feedback about working with journalists. She was the first to reply and wanted to be a part of whatever it was I was working on. This tenacity and interest in the craft is what makes her one of the best around.
She's been in the digital PR game Read more
0 comments
Content marketing is a complex and broad field.
I started my career as a content marketer 10 years ago, and no one in my family knew what that meant. My Dad thought I was a “contact” marketer. (Granted, he’s a professional musician who spends virtually no time online).
Years later, “content Read more
This was a very special podcast for me.
I first came across Brian Dean via his Backlinko site around 2014. I ended up taking his course, SEO That Works, and I credit what I learned in that course with helping me get my first real content marketing job with Siege Media.
Since then, I've been an Read more
If you aren’t reaching the correct person, a media pitch, no matter how good, will not matter.
According to Muck Rack’s 2024 State of Journalism Report, the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area.
Not personalization, timing, or pitch length; Read more
Digital PR is one of the best strategies for building high-authority backlinks in 2024.
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates, building backlinks is more important than ever.
Even some white hat link building strategies Read more
Note: This post is updated to reflect Google's August 2024 core update.
In March 2024, Google Search Central blog just posted a new update titled "What web creators should know about our March 2024 core update and new spam policies".
The post outlined several changes that could impact the future Read more
Quality vs quantity. The age-old question.
Most SEOs want to scale their processes, but it's virtually impossible to scale link building while ensuring quality.
As brands constantly ask how many links they need to build, the question should be, how many quality links do I need to build?
Quality Read more
Building links is supposed to take work.
Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable.
Building relevant, Read more
Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money.
Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn't mean all press Read more
Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables.
Is the subject line not grabbing them?
Does the data need to be more compelling?
Did I reach out to the wrong person?
Is my email not grabbing Read more
