End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
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I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on.
After Read more
Use media databases like MuckRack to start, but always verify journalist info for current role and topic relevance.
Vet journalists by checking publication, beat, and prior coverage using LinkedIn, Google News, and author bios.
Google News, site searches, and BuzzStream help surface Read more
When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links.
I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people Read more
Ahrefs Brand Radar tracks AI and web visibility, including mentions in ChatGPT, Gemini, and Microsoft Copilot.
BuzzStream ListIQ uses AI to create precise, exportable media lists directly from Google News results.
InTheMix.ai shows which sources are cited by Google’s AI, enabling reverse-engineered Read more
I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That's a lot of project management and a lot of wrangling developers.
But before that, he worked at Read more
Google's 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection.
Personalization now means referencing bios, social posts, or previous coverage, beyond just names.
Tools like BuzzStream streamline scalable personalization with custom fields and contact Read more
I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.)
Abi comes Read more
Broken link building remains effective but should be used as a supportive, not primary, SEO tactic in 2025.
Focus on replacing broken links from high-traffic, high-authority pages with relevant, valuable content.
Use tools like Ahrefs and Archive.org to identify broken content and assess backlink Read more
ABC link exchanges and private networks carry rising SEO risks due to increasing algorithm scrutiny and potential “bad neighborhood” associations.
Natural, relevant link exchanges may still be safe, especially when paired with high-quality, human-written content on authoritative sites.
Avoid Read more
