Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Help a Reporter Out (HARO) is back!
Starting April 22, the first email requests will go live.
I spoke to Brett Farmiloe, Founder of Featured.com and now leading the relaunch of Helpareporter.com (HARO), to get a rundown of why they acquired HARO and their plans to fight spam and AI Content and Read more
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One year ago, Google and Yahoo announced new email rules to combat spam.
Starting May 5, 2025, Microsoft joins them with a new announcement.
Microsoft will start enforcing new authentication rules and requirements for high-volume senders emailing to recipients using Microsoft consumer services, Read more
Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi, Preply's Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made this happen.
We dive into their in-house vs agency approach, Read more
Link building is always a hot-button issue in the SEO community. After a tumultuous 2024, we’ve heard (and felt) that SEOs and organizations are becoming more skeptical about the impact of links and link building.
We teamed up with Garrett French of Citation Labs to truly understand where Read more
PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails.
So, I wanted to talk to Rosie Taylor, an award-winning health and consumer affairs freelance journalist and author of the Get Featured Substack, about what it's Read more
Brands and PRs have had a more challenging time reaching journalists.
In our State of Digital PR Report, over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months.
Due to this, PRs are now including podcasts as an alternative outlet to pitch to Read more
I visited Google Search Central in NYC last week and felt energized about the power of PR.
While most of the conference clarified recent actions, like site reputation abuse, one section discussed the partnerships the search team is making to adapt to the changing search landscape.
Here it is below:
The Read more
There aren't many guests on the podcast who I can say "wrote the book on the topic." But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR.
Their book, the Digital PR Playbook, is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing Read more
The podcast all started from a single email.
One of Nathan Gotch's email newsletter editions caught my eye:
Nathan, SEO expert, creator of the Gotch SEO Academy, co-founder/CEO of Rankability, was writing about SEO for a new website, specifically about creating linkable assets.
I realized Read more
To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle.
But, even when you find the perfect fit, the new hunt begins: finding their correct email address.
One of the most common ways is to use email address finder software. A quick Google search will help Read more
