End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Figurehead credibility and niche relevance are critical for successful quote placements on HARO-style platforms.
Diversify outreach with platforms like Featured, Qwoted, Source of Sources, and direct journalist pitching.
Use AI-resistant tactics: human voice, personal anecdotes, and original Read more
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Backlinks and referring domains still strongly correlate with top SERP rankings, per Ahrefs and Backlinko 2025 studies.
Digital PR now outperforms traditional link tactics, earning authoritative links and unlinked mentions from trusted publications.
Top 10 Google rankings heavily influence Read more
You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users.
Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content.
Your personal Read more
I reached out to Shane Dutka of SiteCurve after I realized that both he and I share a passion for deriving strategic insights from competitors. It's an undervalued skill in the industry, but a glance at Shane's content reveals that he's a pro, which is why he built SiteCurve.
So, given there was so Read more
Generative Engine Optimization (GEO) is emerging as the key framework for increasing brand visibility in AI-generated search results.
Brand mentions without links are critical for GEO—AI models weigh context-rich mentions in training data, not just backlinks.
Context wrapping (ensuring surrounding Read more
Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices.
High-quality guest posts (DR 71+ & 50K+ traffic) make up just 4.6% of the marketplace.
Average guest post costs $365—but quality posts range $692–$957 before vendor markup.
The Read more
Prioritize topical authority: deep, complete content clusters outperform scattershot posts in AI search and SGE results.
Reinforce clusters with intelligent internal linking; anchor text and contextual passages strengthen entity signals that Google’s embedding models trust.
Earn Read more
AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility.
Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools.
Relevance and positive sentiment directly impact Read more
LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025.
Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach.
Journalists now prefer exclusives over original Read more
ListIQ builds targeted media lists directly from Google News using AI-powered journalist research.
Avoids outdated databases and unreliable email finders with vetted, publication-specific contacts.
Filters out low-value sources automatically, saving time and improving list quality.
Activity Read more
