Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Tracking what’s genuinely going on in any growing industry can be challenging.
And as you’ll see, digital PR is building interest fast.
Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry.
Like our link building statistics, these should guide Read more
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I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building.
Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits.
As you know, I'm still pro guest posting but I do think Read more
Getting featured on AI results like ChatGPT is still a mystery.
I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025), but I have yet to find a compelling study to back it up.
Until now.
A Read more
I've been looking to speak with more in-house brands who have had success with digital PR.
I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella.
They launched a campaign that you may have seen about fast food price Read more
Many are realizing that old-fashioned link building just isn't enough these days.
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR."
One of the brands making this switch has been Clearlink. So, I was able to chat Read more
With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more
We all do two kinds of PR: proactive and reactive.
You’ve either planned it or reacted to an event or trend.
These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams.
So, Read more
2024 was one of the most turbulent years in SEO history.
A culmination of six events combined that signaled the growing importance in brand —and weakened the case for many “traditional” link building strategies.
And before you dismiss this post as a sales pitch, we have a lot of customers Read more
With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO.
However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought.
In this analysis, Read more
Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make.
I was lucky Read more
