Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I've been looking to speak with more in-house brands who have had success with digital PR.
I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella.
They launched a campaign that you may have seen about fast food price Read more
0 comments
Many are realizing that old-fashioned link building just isn't enough these days.
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR."
One of the brands making this switch has been Clearlink. So, I was able to chat Read more
We all do two kinds of PR: proactive and reactive.
You’ve either planned it or reacted to an event or trend.
These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams.
So, Read more
2024 was one of the most turbulent years in SEO history.
A culmination of six events combined that signaled the growing importance in brand —and weakened the case for many “traditional” link building strategies.
And before you dismiss this post as a sales pitch, we have a lot of customers Read more
With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO.
However, as I started gathering the data for this post, I realized that media request hashtags on X aren’t as international as I thought.
In this analysis, Read more
Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make.
I was lucky Read more
BuzzStream hired me in November 2023 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials.
But here’s the thing: BuzzStream is in a highly competitive market, with search leaders like SEMRush, Ahrefs, Moz, and Backlinko crushing it.
Not only that, but Read more
HARO—or Connectively—is dead. Long live Source of Sources!
Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it.
So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.)
Once Connectively announced Read more
I’m sure you’ve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its “replacement,” Connectively, has shut down.
In reality, it was never really a “replacement” for journalist requests. HARO has been gone for a while.
Over the past few years, some replacements Read more
If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear.
In my chats with Victoria, she discussed the interesting challenge of creating Read more
