Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Everywhere I go online, someone is talking about buying links. And every time I have the same questions:
If its so risky, why do so many people do it? Why does it seem to work for some but not for others?
Why hasn't Google done more to fight it?
All of these questions kept coming up, and I knew Read more
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Digital PR has a problem.
According to our most recent report on the State of Digital PR, the problem is measuring impact.
There are many ways to measure digital PR impact.
There may be too many, and focusing on the wrong ones can sometimes lessen the impact that you are having.
Not Read more
AI is driving SEOs crazy.
With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results.
Last month, I posted about how some AI companies are forming partnerships with high-authority publishers Read more
I got a chance to speak with Chris Panteli initially when I was on a Digital Olympus panel (along with another BuzzStream podcast guest, Jasper Morris.)
Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He's also the co-host of the Market Movers podcast, where I was lucky Read more
Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter?
James Congdon worked for years at Verve Search, only to find himself gravitating more and more towards the recruiting side. Then in 2020 he took the leap and started his own recruitment agency for digital Read more
Tracking what’s genuinely going on in any growing industry can be challenging.
And as you’ll see, digital PR is building interest fast.
Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry.
Like our link building statistics, these should guide Read more
I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building.
Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits.
As you know, I'm still pro guest posting but I do think Read more
Getting featured on AI results like ChatGPT is still a mystery.
I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025), but I have yet to find a compelling study to back it up.
Until now.
A Read more
I've been looking to speak with more in-house brands who have had success with digital PR.
I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella.
They launched a campaign that you may have seen about fast food price Read more
Many are realizing that old-fashioned link building just isn't enough these days.
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR."
One of the brands making this switch has been Clearlink. So, I was able to chat Read more
