End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Images don’t noticeably affect open and reply rates.
Images can hinder deliverability if used inappropriately via the spray-and-pray technique and high volumes.
Images are essential for product PR.
Images can be a difference-maker for expert commentary as fake experts are at an all-time Read more
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AI citations require real brand equity—authority, links, and deep coverage of the topic you want to own
The fastest way to influence AI is to show up in its live “grounding” research, not the training data.
Content should mirror the model’s reasoning chain, targeting the subtopics and Read more
Before creating any content or accounts, audit the top subreddits where your brand is mentioned.
New accounts should spend time adding genuine value through comments before posting branded content.
Claim reddit.com/user/yourcompanyname and reddit.com/r/yourcompanyname as soon as possible.
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The UK builds digital PR around press releases, while the US relies more on newswires and avoids full releases in outreach emails.
US PR pros personalize more often and more deeply than their UK counterparts.
AI adoption in pitching is much higher in the US than in the UK.
UK campaigns secure Read more
PR must be social-first because news and trends now break on social before traditional media.
Strong campaigns build social-ready soundbites and stats into the strategy from day one.
Brands shouldn’t chase every viral moment—only trends that fit their audience and relevance.
The future Read more
Common Crawl is a large, open web dataset that was historically used in early LLM training.
According to Metehan, blocking Common Crawl may not remove a site’s link influence, because inbound links still affect its metrics.
Harmonic Centrality and PageRank reflect authority and visibility Read more
When we launched our first State of Digital PR last year, digital PR was entering a resurgence.
This year, many say digital PR is even more effective than last year (driven in part by AI), yet it’s reportedly becoming more challenging.
We interviewed 150+ digital PR professionals to understand Read more
This is a transcription of my perfect pitch webinar, where I used data from millions of pitches and insights from top performers in the space.
Special thanks to Fractl, Incubeta (Shout Bravo), Rise at Seven, Propellernet, Journey Further, Aira, and Go Fish Digital, for contributing screenshots.
Jump Read more
Digital PR places brands on sites and platforms where most Americans actually consume information.
Digital PR–driven rankings and brand mentions correlate with AI citations and AI-generated answers.
High-authority publisher links and brand mentions secured through digital PR likely influence Read more
Schedule regular conversations with customers to uncover repeatable pain points, not just opinions.
Choose marketing channels based on where your audience already gathers, not on what your team is most comfortable with.
Broaden your definition of content beyond articles to include experiences, Read more
