Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
The podcast all started from a single email.
One of Nathan Gotch's email newsletter editions caught my eye:
Nathan, SEO expert, creator of the Gotch SEO Academy, co-founder/CEO of Rankability, was writing about SEO for a new website, specifically about creating linkable assets.
I realized Read more
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To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle.
But, even when you find the perfect fit, the new hunt begins: finding their correct email address.
One of the most common ways is to use email address finder software. A quick Google search will help Read more
In this episode of the BuzzStream podcast, I chat with Doug Downs, the principal at Stories and Strategies Podcast Productions.
I first met Doug after checking out his podcast while researching the best PR podcasts on the web. Doug graciously invited me to appear on his podcast as a guest, which you Read more
Getting links without needing to pitch anything is the dream.
While it’s not totally hands-off from an outreach perspective, the passive link building approach has spread like wildfire over the past few years.
And there’s a big reason why: it works.
These data-driven posts can bring in relevant, Read more
I met Amanda Walls, the founder/director of digital marketing agency Cedarwood Digital, at BrightonSEO last year, where we participated in a panel discussion. (She's speaking at next month's BrightonSEO as well!)
My ears perked up when she mentioned that she was a former journalist.
Any former Read more
Have you ever seen a journalist's inbox?
It’s insanely crowded.
While you may think you have a great pitch, chances are everyone else in that inbox does, too.
Although most pitching and interaction between journalists and PRs occurs digitally, most tend to forget that there are actual people Read more
If you mention the Simpsons, you've got my attention. That's how it all started.
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first "campaign" was Simpsons-themed.
Fast-forward about a year and the Distinctly Read more
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing.
But plenty of those newsletters are out there, so I wanted to do something different.
The newsletters I really look forward to have actionable advice that Read more
Anyone can do outreach for links in 2025.
There are so many tools and resources available that it's no wonder that interest is at an all-time high:
However, the game has drastically changed in the past twenty years. Even today, Google constantly updates its algorithm to combat link spammers.
2024 Read more
If you missed it, Alice Walker-Gibbons, the Digital PR Lead at Embryo, an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course 😉).
I was intrigued by her success, and since I recently posted about reactive Read more
