You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more

During our webinar on outreach personalization with Ross Hudgens, Founder and CEO of Siege Media, we covered a lot of best practices and received a ton of great questions. Here's our summary of the key takeaways from the webinar, and a link to the recording, complete with outreach template examples and Read more

  In this lesson, you'll learn how to use BuzzStream’s open and click through tracking. Say I’m sending outreach for my campaign, and I’m including links to a blog post, a webinar sign up page, and to my website. To be able to see who’s opened my email, and to see which links they Read more

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In this lesson, you'll learn how to connect your Exchange or Office365 email account to BuzzStream. First, click on the gear in the upper righthand corner and select Settings. Then, from the lefthand menu, select Connect to email. From here, click on the Exchange icon, and it will open a Read more

In this video and article, you'll learn how to add users in BuzzStream to get your whole team on the same page when running your outreach campaigns. To add a user to BuzzStream, click on the gear in the upper righthand corner, then click “Settings.” From here, navigate to the Read more

In this lesson, you'll learn how to connect your Outlook.com email account to BuzzStream. First, click on the gear in the upper righthand corner and select Settings. Then, from the lefthand menu, select Connect to email. From here, click on the other icon, and it will open a pop up where Read more

In this lesson, you'll learn how to connect your Yahoo email account to BuzzStream. First, click on the gear in the upper righthand corner and select Settings. Then, from the lefthand menu, select Connect to email. From here, click on the other icon, and it will open a pop up where you’ll Read more

In this lesson, you'll learn how to modify your BuzzStream plan to make sure BuzzStream fits your changing needs. Let’s say your outreach team has grown and you want to upgrade your BuzzStream plan to include more users. Click on the gear in the upper right hand corner, then select Settings. Read more

In this lesson, you'll learn how to connect your AOL email account to BuzzStream. First, click on the gear in the upper righthand corner and select Settings. Then, from the lefthand menu, select Connect to email. From here, click on the AOL icon, and it will open a pop up where you’ll Read more