Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, Read more

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it.

Newsjacking is adding value to an existing popular conversation online.

The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more