Andrea Lehr
Andrea Lehr is a promotions supervisor at Fractl, a creative digital agency specializing in high-quality content creation and placement. She works alongside a team of creative strategists to produce innovative and unique, data-driven campaigns about industry trends. Her work has been featured on HubSpot, Entrepreneur, Relevance, Convince & Convert, and The Next Web. When she’s not in the office, there’s a good chance you’ll find her running or challenging friends to a game of Apples to Apples.
Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you've got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. Read more
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Today, it's not enough for a brand to simply have a social network strategy. To be competitive, they have to use the platform in new and innovative ways. But they also need to remain focused on retaining followers.
For brands, retention is especially crucial because followers are often direct consumers. Read more
