The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk. To really bring the podcasting Read more

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that Read more

Every now and then, you’ve got to shake things up a bit. That’s why we’re extremely excited to announce that BuzzStream is starting the open beta for our new navigation and UI! This update introduces several changes and a complete refresh of the BuzzStream interface that makes it more modern, Read more

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more