End-to-end outreach workflow
Table of Contents
- DR/DA are “vanity metrics” and useful for quick validation, but they can be easily gamed.
- Spammy link tactics (like DR-boosting and HARO overuse) lead to poor keyword relevance, traffic drops, and risk of manual penalties.
- Google’s SpamBrain evaluates link context and relevance, not just volume.
- Engagement-driven links hold more value, especially as AI-powered search increasingly prioritizes user interaction and click-through.
- Tamara’s “Impact Score” framework prioritizes link quality over quantity, focusing on referral traffic, relevance, conversions, and context.
- Guest posts must evolve. Visual, short-form, and brand-relevant content will outperform traditional long-form posts.
In this episode of the BuzzStream podcast, I interviewed Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era.
Tamara gave a presentation at BrightonSEO in the fall explaining her “Impact Score” for measuring link value in today’s AI-centric SEO world. (I was bummed I missed it, so this was selfishly a podcast for me first and foremost 😈.)
However, this has obvious repercussions for all link builders, digital PR professionals, and SEOs out there. And because Tamara and I are both link-building nerds at heart, we discussed topics such as manipulative link-building practices, the limitations of traditional metrics, guest posting in 2025, and other related subjects.
Like it or not, links are here to stay, so even if you are a pure PR, you’ll get a lot out of this because Tamara REALLY knows her stuff. It was an absolute delight chatting with her.
Resources
Here are some of the resources mentioned in the podcast.
- Tamara’s BrightonSEO talk on Redefining Link Value
- Tamara’s deck from her talk
- Learn a little more about Google SpamBrain
Subscribe to the Podcast
Visit Spotify or Apple Podcasts to subscribe to our weekly podcast.
Don’t forget to like and subscribe!
Check out the BuzzStream Podcast
